Superdry has revealed its most diverse collection to date, attracting a raft of celebrities and style influencers to its London Collections: Men show, reflecting its status as a global lifestyle brand.
London Collections: Men - which took place last week - features British fashion talent ranging from rising stars to heritage brands.
The evening marked Superdry's return to the bi-annual event, this time to showcase both men's and women's lines. Looks ranged from leather and print through to military classics with bold twists.
A front row of celebrities included Samuel L Jackson, Nick Grimshaw, Ralf Little and Made in Chelsea's Oliver Proudlock and Hugo Taylor to name a few.
"As a British brand, we are extremely proud to be part of London Collections: Men," said James Holder, Superdry's co-founder. "The sheer scale and diversity of the collections surprised everyone at the event, while the show's energy and impact reflected the passion that runs deeply through the Superdry brand."