Superdry showcases lifestyle credentials with autumn/winter show

Brand's most diverse line to date revealed at London Collections: Men.
Publish date:

Superdry has revealed its most diverse collection to date, attracting a raft of celebrities and style influencers to its London Collections: Men show, reflecting its status as a global lifestyle brand.

London Collections: Men - which took place last week - features British fashion talent ranging from rising stars to heritage brands.

The evening marked Superdry's return to the bi-annual event, this time to showcase both men's and women's lines. Looks ranged from leather and print through to military classics with bold twists.

A front row of celebrities included Samuel L Jackson, Nick Grimshaw, Ralf Little and Made in Chelsea's Oliver Proudlock and Hugo Taylor to name a few.

"As a British brand, we are extremely proud to be part of London Collections: Men," said James Holder, Superdry's co-founder. "The sheer scale and diversity of the collections surprised everyone at the event, while the show's energy and impact reflected the passion that runs deeply through the Superdry brand."


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019