Superman to star in EDF Energy ads

WBCP inks clip licensing deal with firm that sees the superhero star in new Eco 20:20 campaign
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Eco 20:20 is a special energy efficient tariff that encourages consumers to ‘Save Today, Save Tomorrow’ by offering 20 per cent cheaper electricity after 9pm and at weekends.

Superman is ideally placed to front the new campaign and to drive home the sustainability message as his job is to save the earth and protect its citizens.

Indeed the fact that the EDF ads are made of recycled clips makes them pretty green too.

Paul Bufton, general manager, Warner Bros. Consumer Products UK commented: “As environmental concerns are a part of everyday life and consumers look for ways to reduce their carbon footprint, the demand on retailers and manufacturers to provide sustainable solutions grows.

"As a licensor we are challenged to evolve our brands to ensure their relevance within current market trends, the Superman ‘Save the Planet’ programme is just one example of how we are listening and responding to the needs and concerns of the new generation of conscientious consumers.

"EDF has recognised Superman’s potential as a green ambassador and executed a fantastic campaign that uses the key attributes of Superman to drive awareness and leverage sales of its new eco friendly products.”

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