Surge Licensing has appointed Parragon as the master publishing partner for smash hit pre-school YouTube channel, Little Baby Bum.
The Little Baby Bum YouTube show, aimed at children aged six months to three years, has over five million subscribers and has achieved over six billion views to date.
The new deal will see Parragon develop a line of children’s story and activity books based on characters and nursery rhymes from the show. The first few titles will be available this autumn before a broader range launches in spring 2017.
The brand will soon be extending its reach beyond pre-school with the launch of the LBB Junior YouTube channel in May, boasting Little Baby Bum content designed for children aged four to six.