Surge Licensing signs Parragon as master publishing partner for Little Baby Bum - Licensing.biz

Surge Licensing signs Parragon as master publishing partner for Little Baby Bum

Parragon develop a line of children’s story and activity books based on characters and nursery rhymes from the show.
Author:
Publish date:
Social count:
0

Surge Licensing has appointed Parragon as the master publishing partner for smash hit pre-school YouTube channel, Little Baby Bum.

The Little Baby Bum YouTube show, aimed at children aged six months to three years, has over five million subscribers and has achieved over six billion views to date.

The new deal will see Parragon develop a line of children’s story and activity books based on characters and nursery rhymes from the show. The first few titles will be available this autumn before a broader range launches in spring 2017.

The brand will soon be extending its reach beyond pre-school with the launch of the LBB Junior YouTube channel in May, boasting Little Baby Bum content designed for children aged four to six.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.