Art and design show Surtex is aiming to make the most of its presence in New York's Jacob Javits Convention Center this year, moving to its main level to make it more visible and accessible.
The event will be directly adjacent to the National Stationery Show and closer to the International Contemporary Furniture Fair than in past years. The new floor plan has been designed to make the three spring events work together for buyers and exhibitors alike.
"Surtex exhibitors and attendees have desired a contiguous floor plan for years, and we're pleased to finally be able to meet this request," said Penny Sikalis, VP and show manager. "We're excited about the benefits of the new location, especially in terms of convenience and ease of navigation, plus all that the co-location with NSS and ICFF has to offer.
"Artists will have a greater number than ever of licensees right at hand and retail buyers will have the ease of walking across the aisle to look at fresh designs."
As in past years, the show's 2009 floor plan will be categorised according to exhibitor's business operations - those that sell only, those that licence only and those firms which do both.
The show, which runs from May 17th to 19th, will also have extended hours, from 9am to 6pm, matching NSS hours for those days.
"Surtex is traditionally a dynamic meeting ground for designers and licensees," Sikalis added, "and the new location promises to make this year's show even more accessible and synergistic than ever before."
For further details on Surtex, click here.