SURTEX: Norman Rockwell line aims for growth

Representative of Norman Rockwell family looking to licence out artwork.
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The Norman Rockwell Licensing Company is currently exhibiting at this year's Surtex art and design show at New York's Javits Center.

The firm - which represents the artwork owned by the Norman Rockwell family - has available over 700 pieces of art, spanning the artist's 60-year career, for reproduction and distribution.

The company was created by the Rockwell family to preserve the artistic legacy of Norman Rockwell. It possesses the rights to the artist's name and likeness, as well as the rights of publicity.

"We are looking forward to expanding the Norman Rockwell line at Surtex," said Mary Seitz-Pagano, licensing director at the firm. "With a surge in the yearning for simpler times, Rockwell's artwork is very much in demand right now.

"Surtex is a strong show for paper products such as calendars, greeting cards and puzzles, and Rockwell's artwork lends itself well to these categories."

Meanwhile, Curtis Publishing is the exclusive licensor of Norman Rockwell's famous artwork from The Saturday Evening Post and The Country Gentleman magazines, including more than 400 of his most recognisable works.

At Surtex, the firm is meeting with existing licensees and exploring potential new partnerships.

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