Sweet deal for Spongebob Squarepants

NVCP extends agreement with PEZ for branded sweets in Germany.
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Nickelodeon and Viacom Consumer Products has extended its deal with Austria's PEZ International AG for Spongebob Squarepants.

The firm will continue to make branded sweets dispensers filled with PEZ sweets which come in either 30g or 100g boxes and can be purchased in mass market shops and supermarkets across Germany until December 31st 2010.

Elsewhere, NVCP EMEA has partnered with Osem, the largest food manufacturer in Israel and a subsidiary of Nestle, to produce Spongebob Squarepants branded tomato ketchup and soup almonds.

The soup almonds - which are a type of Kosher crouton - is a first in the market.


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