Taffy aims high

Plan is to be one of the largest and best consumer products organisation in the world within five years.
Author:
Publish date:
Social count:
0

Taffy Entertainment believes it is ideally placed to become a 'truly global' organisation in less than five years - and is aiming to be one of the largest and best in the world.

Cynthia Money, president of worldwide consumer products and marketing at Taffy, told Licensing.biz that she wanted brand managers to be empowered to make decisions anywhere in the world and be supported by colleagues in any number of territories worldwide.

"We're very well-positioned to make this happen in less than five years, for a variety of reasons," she said. "Primarily, we're a European based company with a vast knowledge of and strong presence in the US market, which still is a driving force.

"However, I believe most of the industry's growth in the next five years will be outside the US and will hinge on the ability to adapt to the multiple entertainment platforms that are now being developed."

To read the full interview with Money - and to find out Taffy's plans for 2008 - click here.

Related

Taffy Entertainment

This year has seen Taffy sign several new deals and debut a number of shows ? all to critical acclaim. However, the firm?s president of worldwide consumer products and marketing, Cynthia Money, believes its biggest achievement to be the successful integration of the European and US-based consumer products teams into a stronger global organisation. And she has big plans going forward, too.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.