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Taffy aims high - Licensing.biz

Taffy aims high

Plan is to be one of the largest and best consumer products organisation in the world within five years.
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Taffy Entertainment believes it is ideally placed to become a 'truly global' organisation in less than five years - and is aiming to be one of the largest and best in the world.

Cynthia Money, president of worldwide consumer products and marketing at Taffy, told Licensing.biz that she wanted brand managers to be empowered to make decisions anywhere in the world and be supported by colleagues in any number of territories worldwide.

"We're very well-positioned to make this happen in less than five years, for a variety of reasons," she said. "Primarily, we're a European based company with a vast knowledge of and strong presence in the US market, which still is a driving force.

"However, I believe most of the industry's growth in the next five years will be outside the US and will hinge on the ability to adapt to the multiple entertainment platforms that are now being developed."

To read the full interview with Money - and to find out Taffy's plans for 2008 - click here.

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Taffy Entertainment

This year has seen Taffy sign several new deals and debut a number of shows ? all to critical acclaim. However, the firm?s president of worldwide consumer products and marketing, Cynthia Money, believes its biggest achievement to be the successful integration of the European and US-based consumer products teams into a stronger global organisation. And she has big plans going forward, too.