Taffy's Olly Dives into new markets

Bathing attire and swim accessories for Dive Olly Dive appearing in the GAS region.
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EM Entertainment - the exclusive licensing agency for Taffy's Dive Olly Dive in Germany, Austria and Switzerland - has signed up another new licensee in the region.

BECO-Beerman Gmbh - one of the leading providers of bathing attire and swim accessories in Europe - has inked a long-term agreement for the property.

It will now roll out a host of licensed product for babies, toddlers and kids, with the portfolio covering everything from bathing suits, life jackets and bathing shoes, to armbands, flippers, goggles, snorkels and dive rings.

The line will be available from spring 2009 in sporting goods shops, department stores, children's specialty shops and waterpark boutiques.


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