Laurent Taieb has been promoted to the role of vice president Nickelodeon and Viacom Consumer Products France.
Taieb has managed NVCP's strategy in the territory since January 2006, including the direct oversight of Dora the Explorer. Under his leadership, the brand has become the fastest growing toy licence for Fisher Price and has spent the last 22 consecutive months as the territory's number one licensed property, propelling NVCP into the second overall licensor in France.
Taieb is also credited with the strong positioning of Go Diego Go.
"Lauent's expert insight and relationships within the France market, in addition to his knowledge of Nickelodeon's properties during his time as our partner licensing agent at CPLG, have been instrumental in driving the exponential success of our consumer products business in France, which is already the biggest in Europe," said Jean-Philippe Randisi, senior VP and MD of NVCP EMEA.
As VP, Taieb will continue to extend NVCP and MTVNF's portfolio of brands, managing all local consumer products activities including tentpole events, development and coordination of the organisation's retail presence, plus management of day to day relationships with agents such as TF1 Licenses (Spongebob Squarepants) and CPLG (other properties).
With MTVN France, Taieb will continue to bolster the company's profile, grow sales and leverage relationships with major partners including toy, video game and promotions partners, in conjunction with category heads in London.