Having already enjoyed success in Australia, New Zealand and Asia, Talisman Licensing has opened up a new London office to bolster its business even further.
The UK arm of the brand extension specialist will be headed up by Julian Day, who was most recently VP of licensing at Ludorum, overseeing the launch of pre-school success Chuggington. Day has also held positions with Warner Bros and Marvel.
Talisman Licensing was created in early 2008 and currently represents brands including Marie Claire Magazine, The Australian Womens Weekly, House & Garden and Australian Country Style among others. It also manages brand extensions for a number of Australian personalities, plus also represents Forever Clover, which is aimed at five to ten year-old girls.
"We are absolutely thrilled to be entering into this new phase in the life of Talisman," said Daniel Feller, MD of Talisman Licensing Australia. "There could not be a better time to bring to UK and European retailers the opportunity to offer customers a point of difference and a reason to come into stores.
"Exclusive retail relationships on our brands will build and build in such a challenging retail environment and Talisman UK will service this niche area of the market superbly."
Julian Day, MD of Talisman UK, added: "Talisman's reputation and wealth of experience within the lifestyle brand extension market will serve as an excellent basis with which to expand the business across Europe."