Target Entertainment has recruited a swathe of new partners to the licensing push for video games brand, Invizimals.
The monster hunting game for the PSP handheld is currently particularly popular in Spain and Italy, with licensees recognising the commercial potential of the brand.
In Spain, new partners include Random House for character hand and activity books; Cife for lucky bags and stationery; Juguetes Falomir for board games; and Naipes Heraclio Fournier for a memory card game.
In Italy, Cartorama is supporting the brand with back to school products which will include backpacks, stationery and diaries, as well as giftware.
"The Invizimals brand incorporates many exciting elements for young gamers: personalised gaming, augmented reality and competitive battle sequences," said Lindsay Pearl, director of licensing and children's acquisitions at Target Entertainment. "The property is continually growing in popularity and we're delighted to be adding new licensing partners to the programme that share our vision in creating product to reflect the exciting elements of the games."