Target grows PlayStation reach

Deals signed for Buzz, Ratchet & Clank, Killzone and God of War.
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Target Entertainment Group is continuing to expand the licensing programmes for a number of PlayStation IPs.

Impact International has signed a deal for a line of products based on action adventure title Ratchet and Clank, including plush, beanies, keychains and bobbleheads.

The company will also develop figurines from Buzz, the interactive social quiz show game and one of Sony Computer Entertainment Europe's biggest franchises across the EMEA territories.

The licences for both IPs cover the UK, Eire and the Middle East.

Meanwhile, Games Media will develop 'skills with prizes' games for digital entertainment terminals, also based on Buzz. The deal covers the UK and Eire, with terminals located exclusively in pubs, pool halls and arcades.

Elsewhere, DC Comics has signed a worldwide deal to produce figurines based on action combat game Killzone, while in France, Talents Distribution has signed up for apparel and accessories based on God of War. The merchandise roll out will coincide with the release of God of War III.

"Such a broad range of deals across different product categories and IP shows that interest in PlayStation is really starting to build among licensees," said Richard Woolf, director of licensing at Target Entertainment Group.


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