Target hires The Revolution in Africa

Agency to handle PlayStation software IPs across key territories.
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Target Entertainment Group has appointed The Revolution as licensing sub-agent for the PlayStation brand and selected software IPs.

The firm will handle the merchandising programme for the properties in South Africa, Namibia, Zimbabwe, Zambia, Kenya, Seychelles, Comores, Mauritius, Mozambique, Swaziland and Botswana.

"It's great news we have secured an agency of Revolution's calibre to represent the PlayStation brand and IPs across the Southern African continent," said Richard Woolf, director of licensing at Target Entertainment Group. "Given their track record we have every confidence of a successful licensing programme."

Alan Radmall, Revolution CEO, added: "The Revolution is proud to add the PlayStation brand and PlayStation's software IPs to our portfolio of leading global intellectual properties. When the release of a new game in Europe can, in a week, generate more revenue than a leading movie in two monts, we must acknowledge the impact PlayStation can have in the market.

"We will soon be presenting the licensing opportunities to Southern African retailers and manufacturers and helping them develop licensing strategies that will help increase their sales and add value to their consumer offer."

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