Target Media has added Ed Rowlands as account manager and Reena Langotra as television account executive to its kids department.
The division is expanding to accommodate new clients like Topps as well as existing accounts like Mind Candy, Namco Bandai Partners, Optimum and Vertigo Films.
Rowlands and Langotra arrive from Nickelodeon, where they both built an “in depth knowledge of the kids market.”
Ed Rowlands says: "When Russell and Louise approached me to become a member of the Target Media kids account management team, I was immediately impressed by the ambitious nature of the agency and its desire to becoming one of the leading kids specialists in town.
"Target Media’s wealth of experience and natural enthusiasm made moving to the agency a very simple decision process," he added.