Target secures key broadcast deals across kids' portfolio

Deals agreed for Roary the Racing Car, Horrid Henry and Fifi among others.
Publish date:
1_Roary The Racing Car, small.jpg

Just ahead of Mipcom Jr, Target Entertainment has secured a number of new broadcast deals for its portfolio of children's properties.

Chapman Entertainmeny's Roary the Racing Car is expanding across Europe, with an acquisition of series two and a renewal of series one by Rai's pre-school channel YoYo in Italy, plus a sale of series one to Latvia's public broadcaster.

In addition, the show has also picked up by Swiss Air, Air Mauritius, Royal Jordanian and Emirates airlines.

More airline deals have been secured with Emirates and Air Mauritius for Novel Entertainment's Horrid Henry and Chapman's Fifi and the Flowertots.

Moving on, and Israel's Hop has acquired two new Cbeebies shows - Chapman's Raa Raa the Noisy Lion and Dinamo's The Abadas. Cbeebies in Africa has also picked up Raa Raa, along with Slovenia's Pop TV which has also acquired Horrid Henry and series one of Roary.

Series two of Roary has been sold to Argentina's Encuentro, along with the Christmas special of Ted Seiger's Molly Monster.

Target has also placed a package of 85 hours of children's programming with Canadian-based Kidobi, a video streaming platform.

In terms of re-licences, NRK Super in Norway and SVT Sweden have taken Roary the Racing Car, and Cbeebies Australia has picked up series one and two of Big Cook, Little Cook.


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019