Target?s Garden growing well - Licensing.biz

Target?s Garden growing well

TARGET Entertainment believes that its new pre-school show Fluffy Gardens has enormous licensing potential
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TARGET Entertainment believes that its new pre-school show Fluffy Gardens has enormous licensing potential, having already seen it picked up by a number of major international broadcasters.

The 40x7 minute 2D animated series marks Target’s continued growth in the lucrative children’s market and is the first show which the company has ever exec produced. It is working closely with producers Monster Animation and Design and in association with Irish national broadcaster RTE. Target has the TV distribution, licensing and home entertainment rights and is actively seeking partners in all categories.

Fluffy Gardens is a series of unique narrator driven stories, which are designed to be enjoyed again and again. There are 40 different characters including Tooty the Elephant, Colleen the Cow and Paolo the Cat.

Each of the animals has its own quirks and character traits, which are often reflected in the styling of their homes. Because the characters and the homes are so unique, they provide numerous opportunities in terms of play patterns and collectibility.

The show has already been picked up by the likes of the Australian Broadcasting Corporation, France 5, SVT Sweden, NRK Norway, RTV Slovenia, Cartoonito in the UK (where it has been airing twice a day since August) and Discovery Kids Latin America.

“Fluffy Gardens is a delightful series which translates well internationally and has enormous licensing appeal: it’s colourful, funny, engaging and just great fun for little kids,” said Helen Howells, director of international licensing at Target.

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