Taste of Home appoints Moda

Firm becomes exclusive licensing agent for top cooking magazine.
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Moda Licensing will be looking to build the Taste of Home brand following its appointment as exclusive licensing agent.

Taste of Home comprises three magazines, 40 special interest recipe collections, numerous cookbooks, 300 local cooking schools and a strong online presence, including over 2.1 million unique visitors to its website and more than 85,000 friends on Facebook.

Moda is confident that it can extend the success Taste of Home has enjoyed in its core business into licensing.

"Taste of Home content creates a myriad of relevant and exciting opportunities that will extend this brand to all things having to do with cooking, the kitchen and food," said Michelle Alfandari, CEO of Moda. "This amazing brand will soon grow to branded merchandise that will dominate in its space as it touches a very large and growing consumer base through traditional and new media."

Lisa Karpinski, North America chief marketing officer at Taste of Home, added: "We look forward to working with Moda to bring licensed products to market that have the Taste of Home sensibilities and will appeal to our loyal and passionate audience and beyond."

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