Film industry style tax breaks for the UK animation and video games industry were among the measures revealed in the Government's budget yesterday (March 21st).
The breaks are expected to operate in a similar way to the ones in film, according to The Guardian. Projects filmed in the UK qualify for a 20 per cent or 25 per cent break depending on the production budget.
Aardman Animation has been one of the main voices in lobbying the government for the introduction of the breaks. In November, head of broadcast and development at the firm - Miles Bullough - told Radio 4 that Aardman was even considering offshoring stop-frame animation and that there was a crisis in the UK's animation industry.