Teamworks agrees Atomic Betty deal - Licensing.biz

Teamworks agrees Atomic Betty deal

Italian company teams with Breakthrough Entertainment for rights to new show.
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Italian firm Teamworks has inked an exclusive agreement with Canadian TV production firm Breakthrough Entertainment for the TV, video and licensing rights to new show Atomic Betty.

The series tells the story of the adventures of a little girl called Betty, who has a big secret: she has a mission to defend the Earth from dark forces and the evil Maximus.

Produced by Breakthrough Animation, Atomic Cartons and TeleImages Kids, the series consists of 26 episodes of around 25 minutes each, one special of 60 minutes and 26 mini-episodes (of one minute each) for multi-platform.

Atomic Betty has been licensed worldwide to major broadcasters in over 125 territories including Canada, the US, France and Australia. In Italy, the show has been picked up by RaiSat.

"We believe in the strength of the series," said Maria Romanelli, VP at Teamworks, "and we are certain that the adventures of Atomic Betty will be enjoyed by all Italian girls. Important negotiations are already underway for the terrestrial broadcasting, home video and for the licensing programme."

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Betty Boop

First introduced in 1930, Betty Boopy was created by Max Fleischer of New York City-based Fleischer Studios for his 'Talkartoons' series for Paramount, with Mae Questel providing Betty's distinctive voice.

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