Technicolor has partnered with Merlin Entertainments for dynamic events experiences based on animated series The Deep, set to debut at over 20 Sea Life Aquariums across the UK and Germany.
The cross-promotional agreement will see events timed to support the launch of The Deep season two as well as the upcoming mobile game from DHX Interactive.
The Deep: Sea of Shadows launched in the App Store and Google Play on August 17, 2017, in multiple territories, in both English and German. In this action/adventure game, players help the Nektons unravel the mystery of a strange dark ink corrupting the sea.
Technicolor is the underlying rights holder to The Deep, a co-production between Australia-based A Stark Production (scripts, design, music) and Canada-based DHX Media (animation, voices, post-production), and has oversight for the brand overall.
The events kicked-off this weekend in the UK and will run through November 2017 at multiple locations, with the German market events to launch in October 2017.
“When fans connect with a property as they have with The Deep, they want to be involved in it across many areas,” commented Pam Kunick Cohen, head of brand management, licensing and merchandising, Technicolor. “We can’t think of a better way to kick off the show’s new season and get fans engaged with the brand in an authentic way than with our promotion at Merlin Entertainments’ Sea Life aquariums.”
“The Deep inspires interest in creatures of the ocean, their habitats and how we interact with them, which is why we are delighted to be involved in this venture,” added Cheska Bennett, head of marketing - Midway UK & Ireland, Merlin Entertainments. “The exclusive event experience provides Sea Life guests with a fun and interactive means to discover the amazing stories of the oceans, alongside some of their favorite TV characters.”
Ken Faier, SVP and executive producer, content at DHX Media said: “The underwater adventures of The Deep continue to thrill kids and families, and we’re delighted to be a part of the show’s global success. We’re confident that these new Sea Life entertainment experiences, coupled with the release of the first mobile game, will keep audiences wanting more of The Deep’s Nekton family.”
The Deepfollows the adventures of the Nekton family—a brilliant team of underwater explorers. With state-of-the-art technology and an unquenchable thirst for discovery, the Nektons explore the mysterious depths of the ocean, where most of our world lies unexplored and unexplained. The series is based on the Aurealis Award-winning graphic novel series created by multi-award-winning best-selling comic book author and playwright Tom Taylor.