Teenage Mutant Ninja Turtles hit 25

As the Turtles reach 25-year milestone, 4Kids Entertainment celebrates with a programme of retro products.
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The brand, which began life as a one-off comic book and went on to encompass a television series, feature films and a wide range of merchandise will be 25 years old in 2009.

The retro programme will be dominated by apparel, accessories and gifts and a number of licensees have already been signed up. The first apparel licences are due to be launched in a matter of weeks with t-shirts from Vacant Designs, Trademark Products and Chunk each providing their own twist on the retro theme.

Vacant Designs specialises in Vintage UK-produced knitwear, and will produce a line of vintage t-shirts for men and women incorporating six designs. The range will be aimed at 18 to 30 year-olds and is due to launch at the London Margin show.

Director of Vacant, Simon Lomond, said: "The initial reaction to our Teenage Mutant Ninja Turtles range has been absolutely superb. We're very excited to be on board with them and we've got really high hopes for the licence."

Trademark Products, designer and supplier of novelty branded t-shirts, is planning a range aimed at the young adult and upward market. They are expected to launch from mid to late summer with a first phase roll-out in a number of prestigious High Street clothes stores as well as independents, record retail and games stores.

Damian Crux, director of Trademark, said: "The lasting success of the Turtles makes them ideal for retro t-shirts aimed at a whole range of ages. We're looking forward enormously to being part of this exciting campaign."

Chunk is a London-based street wear label that produces both own-label and licensed designs. The range will be launched in June and initially be available online through Truffle Shuffle, Play.com and ASOS, aimed at 18 to 35 year-olds.

Martin Howard, Chunk sales and marketing manager, said: "For many people The Teenage Mutant Ninja Turtles are not just a great brand - they are a part of their lives. We are thrilled to be working with characters that have meant so much to so many people for so long."

4Kids co-MD, Stephen Gould, added: "The Teenage Mutant Ninja Turtles were an immediate hit with children and teens back in the Eighties and have continued to attract new fans ever since, while retaining the affection of their original fan base. We are confident that the retro programme will be a fun, stylish and very popular way to mark the Turtle's 25th anniversary."


Teenage Mutant Ninja Turtles

?It?s all about taking what works and keeping it fresh,? Victoria Charles, 4Kids UK marketing manager explains when asked why she thinks the Teenage Mutant Ninja Turtles have managed to stay at the top of their game and relevant for 25 years.

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