TEG adds Asian agent for Brit Chicks

Three-year deal secured with Empire International Merchandising.
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Target Entertainment Group has signed a three-year deal with Empire International Merchandising to act as the agent for Brit Chicks in Asia (excluding Korea and Japan).

Headquartered in Manila in the Philippines, Empire will represent the girl's fashion/lifestyle brand in Thailand, Indonesia, Malaysia, Singapore, Vietnam, Hong Kong, Taiwan and China.

Categories being targeted first will include apparel and accessories, stationery and paper goods, footwear, bags, gifts and novelties, publishing, wireless and digital downloads.

"We are delighted to announce the first of our international partners and look forward to working with Hubert and his colleagues to build Brit Chicks into a truly aspirational brand for young girls," said Helen Howells, global brand director at TEG.

Hubert S Co, president of Empire International Merchandising, added: "We are more than excited and truly gearing up collectively to strengthen the brand equity of Brit Chicks in our Asian territories. We believe in the brand's potential and I am positive we will achieve this common objective."

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