Teletoon ties Marvel deal

Multi-year output deal sees firm become home of Marvel Animation in Canada.
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From spring 2009, Teletoon will become the home of Marvel Animation in Canada following a new multi-year agreement between the two firms.

A broad range of Marvel series will air on Teletoon networks in both English and French, with the agreement seeing Marvel deliver a minimum of 182 episodes of first-run animation for broadcast and includes rights for additional platforms including broadband, video-on-demand, mobile and other online opportunities.

"Super heroes have always been key demo winners on Teletoon," said Len Cochrane, president of Teletoon Canada. "This partnership with Marvel is central to building our dominance with boys 2-11 and attracting more young adults who have grown up with the Marvel Universe."

First run shows based on Marvel characters like Iron Man, The Avengers and Wolverine will air on Teletoon in the prime Sunday morning action block and be stripped after school in the weekday schedule.

In addition, Marvel stunts and specials will be aired in the night time Teletoon Detour block.

"With this announcement, Marvel Animation and Teletoon are now the clear home for Super Heroes across all of Canada for many years to come," added Eric Rollman, president of Marvel Animation. "This commitment by Teletoon and Marvel will allow all of our partners in licensing and at retail to lock in long range planning strategies, further strengthening the Marvel brand as we continue building awareness across all media platforms."


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