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Teletubbies heads to South Korea with broadcast and consumer product partners - Licensing.biz

Teletubbies heads to South Korea with broadcast and consumer product partners

This marks the first deal of its kind for the brand as it looks to expand within South Korea and Asia.
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DHX Media’s latest series of Teletubbies is heading to South Korea where it will air on the region’s leading public broadcaster, KBS.

This marks the first deal of its kind for the brand as it looks to expand within South Korea and Asia.

Additionally, SMG Holdings/Joon International has been appointed the licensing agent for Teletubbies in South Korea and is expected to begin rolling out a consumer products programme in the territory later this year.

The two deals build on DHX Brands’ strategy to expand the Teletubbies brand throughout Asia and to capitalise on the significant potential for consumer products in the territory. They arrive hot on the heels of recently announced broadcast and consumer products deals for Teletubbies in China.

“Our Asian rollout of the new Teletubbies series is off to a tremendous start,” said Josh Scherba, EVP, content and distribution, DHX Media.

“We have seen strong viewer response in China so far and we are really excited now to expand this delightful evergreen property into South Korea for pre-schoolers and families to enjoy. As the leading public broadcaster in South Korea, KBS is the perfect platform for Teletubbies.”

Peter Byrne, EVP of DHX Brands, added: “There is a huge appetite for the Teletubbies brand I Korea and SMG Holdings has an extensive track record of managing top entertainment properties, making them the ideal agency to bring the magical world of Teletubbies to a new generation of pre-schoolers through consumer products and live experiences.”

Joon Seok Choi, co-CEO of SMG Holdings, said: “We are very excited to work with DHX Brands to represent the new Teletubbies. We are confident South Korea will become a role model territory for the further development and expansion of this iconic property, as we build a robust consumer products programme for Korean children and their families to enjoy.”

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