Teletubbies still going strong

Tenth anniversary sees toy sales of classic Ragdoll property soar.
Publish date:
Social count:

One of the most successful pre-school properties of all time, Teletubbies is still going strong ten years on - with new tour dates and fresh toys continuing to roll out this year.

The tenth anniversary of the brand saw a huge uplift in toy sales for Tomy's Teletubbies range - with a rise of 86 per cent in value year-on-year (NPD September 07) at the height of the marketing activity. Top performers included Teletummy which held the number one position in the infant plush category - with three other Teletubby toys also holding top ten positions in the chart (NPD November 07).

In addition, the Teletubby Bean Toys was the third largest selling infant toy by volume for the year, with growth of 125 per cent year-on-year and Tomy's Teletubby Bath Island, the fourth largest selling bath toy with sales up an incredible 1,127 per cent year-on-year (NPD November 07).

The global tour to celebrate the milestone anniversary began in New York before heading to Holland, through Germany, Singapore, Amsterdam, Paris and London. Special arena performances will continue this year.

Also this year, Tomy will launch three new products: Dance with me Teletubby (available in all four characters), Hide Inside Teletubbies and Magic Sounds Teletubbies. The bath collectables range will also be relaunched in 2008.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.