Popular gaming app Temple Run is increasing its global licensing portfolio as Bulls Licensing signs to represent the property across the Nordics.
The firm will aim to boost the property’s presence in entertainment, lifestyle, fashion and leisure with new products throughout the territory.
" Temple Run is on of the biggest app sensation in many years, and we see a great potential for licensing in the Nordics," said Gustav Melin, head of international licensing, Bulls Licensing.
"The Nordic market's interest in app´s is enormous and we already been approached of several companies. With continuing downloads and a film version from Warner Brothers will keep the awareness high."
The popular app is enjoying a growing global presence that includes over 535 million downloads worldwide.
In 2013, Temple Run scooped a Nickelodeon Kids’ Choice Award and saw the addition of the World’s Fastest Man, Usain Bolt, as a playable character in the game.
A Temple Run movie is now in development with Warner Brothers.