Tesco bags Disney-branded healthy food line

Well known characters to feature on new range of products for supermarket giant.
Author:
Publish date:
Social count:
0

A year after the Walt Disney Company announced key policies to associate its brands and characters with a more nutritionally balanced range of foods, Disney Consumer Products has struck a new deal with Tesco.

The two companies will be launching a line of healthy Tesco/Disney-branded food products featuring Disney and Pixar characters.

In addition to meeting Disney's nutritional guidelines, no artifical flavours, articifical colours and non added trans fats will be used in any of the products. The first items will launch in November and will expand throughout 2008.

The initiative follows a spate of similar activity by Disney in the States. Last week it launched its Disney Garden line, a new range of character-themed fruit and vegetable snacks and sides that are kid-tested and conveniently packaged.

Disney has also just premiered a daily series of short form programming during Hannah Montana called Pass the Plate. The segments focus on the preparation and nutritional benefits of one food item - mangoes, rice, fish, tomatoes, bananas and spinach.

"Parents around the world clearly want help in achieving a healthier lifestyle for their families and we are happy to be their partner in reaching that important goal," said Jennifer Anopolsky, senior VP of corporate social responsibility at the Walt Disney Company.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.