TF1 grabs Dragon Ball

Toei appoints firm as merchandising broker in France for franchise.
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Toei Animation has appointed French licensing company TF1 Enterprises as the merchandising broker for the Dragon Ball, Dragon Ball Z and Dragon Ball GT properties.

TF1 Licences will handle France, French speaking Belgium, Luxembourg, Switzerland and Monaco and will have merchandising rights for the brand with the exception of toy, video games, publishing and Lamincards categories.

"TF1 Licences ranks among one of the international market's most prolific licensing organisations and brings to its representation of Dragon Ball an outstanding track record of licensing success and a deep commitment to our brands," said Kanji Kazahaya, director of the international department at Toei.

Daphné de Beauffort, sales manager at TF1 Licences, added: "We are excited to be working with Toei Animation, one of the most respected names in animation production."


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