The Australian Football League has teamed with the Emmy-nominated Oddbods brand for the launch of the AFL Beginner’s Guide to Footy.
With the objective of bringing new fans into the sport, the partnership integrates the Oddbods brand across the AFL’s communication platforms using exclusive content, including three pieces of bespoke Oddbods animation that highlight the rules and inclusive culture of the sport.
In-stadium screenings, in-school activations, digital channel integration, club and player collaborations and on-ground events will all be encompassed.
“The AFL and Oddbods are the perfect fit, both brands embrace individuality, fun and teamwork. Partnering with the AFL on this initiative allows us to interact with Oddbods fans in a whole new and meaningful way against the exciting backdrop of Australia’s national game,” said Anabel Higgin, marketing director of One Animation, the studio behind the show.
“Australian Football is a big part of this country’s family life, with adults and kids of all ages watching on TV, in stadium, or participating themselves in community programmes and local leagues,” added AFL head of programmes and market development, Alistair Dobson.
“We fully expect the Oddbods partnership to bring plenty of fun to Australian Football and are very much looking forward to it.”