The New Zealand Rugby Union and Gruppo Cartorama have inked a partnership which will see official All Blacks licensed school accessories and stationery available in the Italian market.
This will be the first All Blacks school collection in the Northern hemisphere and will include diaries, organisers, exercise books, pencil cases and school bags. It will be released in stationery stores throughout Italy in time for the back to school season this year.
Gruppo Cartorama is a leader in Italy in the licensed school accessories, stationery, gift items and Christmas sectors. The company has over 30 years of experience working with licensed properties, having collaborated with brands such as Benetton, Ferrari, Disney and Hello Kitty among others.
Developing licensing partnerships for the All Blacks in new markets in Australia, Europe, Asia and North America is one of NZRU's key directives for Velocity Brand Management New Zealand, which is the official product licensing manager of the NZRU.