The Beano launches first men's fashion line with ASOS - Licensing.biz

The Beano launches first men's fashion line with ASOS

The line will feature a collection of t-shirts, shirting and outerwear depicting imagery from The Beano archives.
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British comic brand The Beano is taking yet another step in to the world of fashion with its first menswear line, launching exclusively with ASOS.

In a partnership between the online fashion retailer and DC Thomson Consumer Products, the line will launch this month.

The range has been developed and manufactured by British design firm N16 Vintage under the brand name Vintage Heritage and aims to tap in to the trends of punk heritage and 80s rebellion while maintaining The Beano look.

Aimed at young men, the line will feature a collection of t-shirts, shirting and outerwear depicting imagery taken from The Beano archives.

With 16 pieces in total, the collection even includes a Russian military Breton t-shirt and a bomber jacket with all-over comic strip print.

The collection will be priced between £25 and £80.

“We are always exploring new ways of working with The Beano’s iconic artwork and the collaboration with N16 Vintage is a fantastic complement to our growing adult apparel range, showing what can be done with the archive but interpreted with a modern twist,” said Tim Collins, head of brands at DC Thomson.

“They join a growing list of partners, including Poetic Gem, Fabric Flavours, truffleshuffle, Blues Clothing and Licensing Awards 2014 winner, Dr. Martens or its innovative branded shoe line.”

Josephine Beckett, managing director of N16 Vintage, added: “We are thrilled to be able to unite our signature fashion look with a classic vintage icon, and confident that the collection will be a major hit this season.”

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