The Bella Sara Company emerges

Equestrian property parts company with Hidden City Entertainment.
Publish date:
Social count:
3_184_7409_184_7011_184_6023_184_5880_Bella Sara logo.jpg

After five years with Hidden City Entertainment, the horse-themed Bella Sara property will move forward with Denmark-based game publisher, Conceptcard.

The Bella Sara Company will be led by George Stetar, former SVP of international business and licensing at Hidden City Entertainment. His role at the new firm will be global rights manager.

Peter Adkinson at Hidden City, which has developed the popular brand since 2006, will continue to consult with Conceptcard during the transition.

"It's been a wonderful five years with Peter and his team at Hidden City Entertainment," said Gitte Braendgaard, creator and director of Conceptcard. "Working closely with Hidden City in developing such a beautiful property worldwide has been an honour and a pleasure.

"As owners of The Bella Sara Company, my husband, Henrik Heindorf and myself, are excited about moving forward with the new company and its team of former key staff members from Hidden City."

The Bella Sara Company now plans to release the new miniature collectables - Bella Sara Chibis - later this summer, as well as the Winter Festival trading card game in the autumn across several countries.


4_Bella Sara, logo.jpg

Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.