The BFG strides into Spain with new licenisng agent Planeta Junior - Licensing.biz

The BFG strides into Spain with new licenisng agent Planeta Junior

Planeta Junior will also be seeking new licensees for the Spanish market in the toy, homeware, gifting, stationery and apparel categories.
Author:
Publish date:
Social count:
0
Screen Shot 2016-03-23 at 10.13.09.png

The BFG is looking to take big strides across the Spanish market as Planeta Junior is named as licensing agent for the territory.

Entertainment One detailed the appointment ahead of the release of Steven Spielberg’s big screen adaptation of the Roald Dahl classic, slated to hit cinemas in Spain on July 8th this year.

EOne has the pan-European licensing rights to The BFG and will now be working alongside Planeta Junior to deliver a robust consumer products programme in Spain.

The agent will look to increase retail exposure and distribution in Spain for eOne’s line up of UK and EU licensees, including Blues for leisure wear, Winning Moves with Monopoly, Kinnerton for chocolate and confectionery, Fashion UK, Ravensburger with puzzles and Character World for bedding.

Planeta Junior will also be supporting global merchandise deals with Funko, The Company Called If and WETA. Underground Toys will distribute Funko’s vinyl collectable The BFG figure in Europe.

On top of this, Planeta Junior will also be seeking new licensees for the Spanish market in the toy, homeware, gifting, stationery and apparel categories.

Ignacio Segura, general manager of Planeta Junior, said: “We are delighted to combine the major Spanish release of The BFG buy our partners Tripictures with a marketing strategy based on merchandising and publishing.

“This combination allows us to roll out all of the brand’s wonderful potential and turn it into an unforgettable experience for all the family.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.