THE BIG INTERVIEW: Bruno Schwobthaler, WBCP

The firm's senior VP of sales and business development talks superheroes, Harry Potter and plans for 2009.
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“Even in difficult times there are business opportunities, but you will need to find a very specific niche rather than try to go too broad,” Bruno Schwobthaler, WBCP’s senior VP of sales and business development EMEA explains to

Well, Warner has certainly found its niche – in fact the company has just experienced a record year. Of course, the resurgent Batman played a huge part in this, but properties such as Looney Tunes, Tweety, Scooby-Doo and Harry Potter, plus the licensing programme of UEFA Euro 2008, are all worth noting.

To read the full interview, click here.


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