Having previously held a sales role working with a variety of key retail accounts at Disney Consumer Products Europe, Guenther Hake is the first to admit that his move to China has been a big change. But it seems to be one he is relishing and he is planning on turning his experience in Europe to his advantage.
“Some of the hurdles we faced in Europe included the complexity and diversity of each local market that makes up Europe, as well as being locally relevant in each of the different countries we operated in,” Hake explains to Licensing.biz. “The Greater China market is all of these things and some more. It is a very diversified market which means being locally relevant resonates even more and takes on even more importance.”
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