THE BIG INTERVIEW: Isabelle Gilmour, VP Consumer Products, EMEA, Hasbro

Top toy company exec talks Transformers, GI Joe and why 2009 is no transition year for Hasbro.
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Over the past few years Hasbro has gone to great lengths to show that it is much more than ‘just’ a toy company. Transformers, and soon GI Joe, made the transition to the big screen; then there’s the agreement with video games behemoth Electronic Arts to take its properties into the interactive area; and just recently it revealed a joint venture with Discovery which will include a TV channel and online elements.

“2008 was a year of expansion and investment for Hasbro,” explains Isabelle Gilmour, vice president of consumer products, EMEA.

To read the full interview, click here.

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