THE BIG INTERVIEW: Jay Ward, Franchise Guardian, Cars, Disney-Pixar - Licensing.biz

THE BIG INTERVIEW: Jay Ward, Franchise Guardian, Cars, Disney-Pixar

We find out what makes the brand such a hit as it nears $10bn at retail.
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"Cars is a multi-billion dollar franchise," says Jay Ward. "It is a big franchise and it wasn’t really expected to be something that big. When the first film came out it was a small initial offering of toys and some related things, and then this world of Cars kept growing beyond the life of the film."

To read the full interview, click here.

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