THE BIG INTERVIEW: Jay Ward, Franchise Guardian, Cars, Disney-Pixar

We find out what makes the brand such a hit as it nears $10bn at retail.
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"Cars is a multi-billion dollar franchise," says Jay Ward. "It is a big franchise and it wasn’t really expected to be something that big. When the first film came out it was a small initial offering of toys and some related things, and then this world of Cars kept growing beyond the life of the film."

To read the full interview, click here.


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THE BIG INTERVIEW: Peter Byrne Executive Advisory Board member, Peter Byrne talks about Hit's success in the pre-school sector, the importance of looking outside the traditional licensing areas to expand your brands and what's coming up from the firm next...

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THE BIG INTERVIEW: Neil Ross Russell

He?s been in the job for less than six months, but already Neil Ross Russell, MD of the new-look BBC Worldwide Children?s & Licensing, is making his mark. Samantha Loveday caught up with him at the BBC?s Media Centre to discuss his plans...

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