THE BIG INTERVIEW: Jo Edwards, VP, International Licensing, Discovery Enterprises Int.

We find out more about the firm's new licensing strategy and where it's going next with Animal Planet.
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“Discovery’s brand equity is second to none around the world,” points out Jo Edwards, VP of international licensing at Discovery, “we’re in a great place right now.”

Discovery Enterprises is on something of a high at the moment. The team has just come out of a successful Licensing International, which saw it reveal its new strategy on how it’s going to expand its brands within the sector; on top of this it already has a solid programme running for Animal Planet.

To read the full interview, click here.


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