THE BIG INTERVIEW: Kirk Bloomgarden, EVP Worldwide Consumer Products, Cookie Jar

The firm's head talks new-look Strawberry Shortcake, CPLG and how it's weathering the downturn.
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“Classics sell,” Kirk Bloomgarden – the EVP of worldwide consumer products and marketing for Cookie Jar Entertainment – states simply to Licensing.biz at the top of our interview. “Name recognition and longevity are key when selling a brand to potential licensees and retail outlets. People are cautious about launching a new brand from scratch.”

To read the full interview, click here.

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