The Box Out Group is teaming up with Rodale Inc. to develop the first-ever Men’s Health subscription box.
Four times a year, the editor’s of Men’s Health will select the best fitness, nutrition, grooming and tech gear from the magazine, which will then be packed and shipped to subscribers with the help of the Box Out Group.
The first box, which will ship for $89.99/box, contains 11 items with a total value of $280 and features Zing Socks, Clinique SPF 21 Moisturiser, Recipe for Men Under Eye Gel, Fatman's Beef Jerky Sweet & Spicy, and an XD Aluminum Handle jump rope.
“We are excited about the opportunity to partner with Men's Health editors to curate a new path in the evolving subscription box industry,’ said Darrel Branch, CEO of Box Out Group.
“Our company chose to collaborate right out of the box with Men's Health because the brand is the leading authority for the successful man's lifestyle, helping him address his needs and desires in fitness, nutrition, fashion, grooming and technology, which for us is a primary focus of our venture."
Box Out Group’s deal with Men’s Health was brokered by Rodale’s licensing agency, The Wildflower Group, and is the first in a series of opportunities for the magazine.
Kevin LaBonge, executive director of business development and global licensing at Men’s Health, added: “The items in every Men’s Health Box are selected with great care to ensure that we meet the expectations and maintain the trust of the Men’s Health reader.
“Through partnerships with like-minded companies such as the Box Out Group, we are able to create new, innovative products and services for our audience that are core to the Rodale mission of helping people live happier, healthier lives.”