The Bridge Direct expands construction line with Monster Jam licence

New sets with 'crush the competition' from autumn 2015, says firm.
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Feld Entertainment and The Bridge Direct have inked a multi-year global deal which will see Monster Jam construction sets hit retail in the US in autumn 2015.

As part of The Bridge Direct's C3 Construction range, the building sets will let kids 'create, construct and customise' a play experience based on the Monster Jam stadium and arena-based live events.

The line will centre on the iconic Monster Jam trucks as highly detailed buildable vehicles, with driver figures and stadium environments for extended play.

"Monster Jam is the perfect combination of extreme entertainment and full throttle family fun," said Jay Foreman, president and CEO of The Bridge Direct. "Monster Jam is already a hugely successful 'wheels' toy line, and we are thrilled to bring this dynamic powerhouse brand to the construction category - one of today's largest and fastest growing sectors in the industry."

Mark Abernethy, VP of licensing and business development for Feld Motor Sports, added: "As the Monster Jam brand continues to expand globally with live events, original television content and licensed consumer products, we are excited to work with The Bridge Direct to further grow the Monster Jam footprint at retail by expanding into the construction aisle."


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