Popular pre-school property, the Clangers is partnering with the Diana Awards in support of the charity’s National Kindness Day.
Taking place on Friday, March 31st, National Kindness Day has been created to remember Princess Diana and her values of kindness while championing the belief that children have the power to change the world.
National Kindness Day encourages everyone to do something kind for someone else and aims to harness and inspire 20,000 tangible acts of kindness throughout 2017.
The Diana Awards has now launched a microsite to encourage the nation to get involved in National Kindness Day which will feature a Clangers Kindness Activity Chart to help children learn about kindness with their families.
Kindness stories will be logged on this microsite and via the Clangers Facebook page.
Clangers also made a video Talking Kindness that asked UK children for their thoughts on kindness, what kindness means and why we all need to be kind.
Tessy Ojo, CEO of The Diana Awards, said: “Diana, Princess of Wales is fondly remembered for her values of compassion, kindness and service to others, irrespective of their background.
“This is why this year, as we mark the 20th anniversary of her death, we are putting huge emphasis on kindness as a core value that underpins society.
“We are absolutely delighted to be partnering with the Clangers and are especially keen to reach out to pre-school children and instil the qualities of kindness right at the start of their lives.”
Jeremy Banks, CEO of Coolabi Group, added: “We have been campaigning for kindness with the Clangers since 2016 as kindness is an integral part of the Clangers’ lives.
“We’ve had huge success, generating over 10,000 kindness wishes from families. Partnering with National Kindness Day from The Diana Awards was the natural next step as there’s a perfect synergy between Princess Diana’s values and Clangers, and everything National Kindness Day hopes to achieve.”