CPLG is continuing to build the licensing programme for The Famous Grouse, with the latest move being a food and drink recipe book.
The Famous Grouse: A Whisky Companion - Heritage, History, Recipes & Drinks will launch this month from Ebury Press, priced at £9.99. Publishing is the latest category extension for the brand - which is exported to 100 countries across the globe. CPLG has also signed deals with confectionary company Kinnerton for chocolate bars and fudge, while preserves specialist Mackays is on board for a range of marmalade, honey and mustard.
Susan Bolsover, European category director, publishing at CPLG, said: "This new book is a natural extension of The Famous Grouse brand and offers something for everyone. Not only has the rich heritage of the brand and its place in the whisky industry story been captured, but the recipes and cocktails offer a fresh take on using whisky.
"It may be one of the oldest whiskies in the world, but this book aims to capture The Famous Grouse spirit with something for The Famous Grouse devotees and newcomers to whisky alike."