The Five Mile Press to create new Garfield themed book range - Licensing.biz

The Five Mile Press to create new Garfield themed book range

Collection will be available at key Australian and New Zealand retailers.
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The Five Mile Press is to launch a new Garfield themed book range in Australia and New Zealand from October.

The line will include 8 x 8 comic books, Pixi mini books and slipcase gift sets. All will feature themes synonymous with Garfield, such as his insatiable appetite for lasagna.

"We are really looking forward to publishing some great Garfield classic and retro titles for such a popular and enduring brand," said Tony Gerard, licensing director at The Five Mile Press. "We are finding that these timeless and classic properties are working well for us in this market as new parents look to share their favourite childhood books and comics with their own children, and Garfield fits perfectly in this area."

Mark Paul, MD of Global Licensing - Garfield's licensing agency in Australia and New Zealand - added: "We are very excited to have a partner of the quality and experience of The Five Mile Press as a new Garfield publishing licensee.

"Garfield has huge awareness and history of success in this market, and with the international licensing programme growing quickly, a very active social media platform (with 15 million Facebook fans) and new partners coming on board, we expect ths new book line will be embraced by Australian and New Zealand consumers."

Global Licensing is currently in discussion with a number of Garfield category partners for Australia and New Zealand in areas including apparel, housewares and confectionery.

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