The Fred Rogers Company rebrands as Fred Rogers Productions

The company formerly known as The Fred Rogers Company has changed its title to Fred Rogers Productions in order to ‘better reflect the company’s expanding catalogue of programmes.’
Author:
Publish date:
Social count:
0
fred rogers

The team behind Daniel Tiger’s Neighbourhood, Peg + Cat and Odd Squad is positioning itself for further global expansion with its latest rebrand.

The company formerly known as The Fred Rogers Company has changed its title to Fred Rogers Productions in order to ‘better reflect the company’s expanding catalogue of programmes.’

Along with the new name is a refreshed logo featuring an image of Daniel Tiger to connect the company with its signature property.

“The name change helps position us for continued growth in all areas of children’s entertainment production, while reflecting the company’s deep roots in social-emotional learning and our iconic namesake,” said Paul Siefken, president and CEO of Fred Rogers Productions.

“We remain committed to inspiring a lifetime of learning in children and to earning the trust of their parents and caregivers every day.”

Building on its 50 year history of success with programming for every platform, the company has earned numerous awards including 23 Daytime Emmys, multiple Parents’ Choice Gold Awards, a host of Common Sense Media Awards and an Institutional Peabody Award.

In March this year, the firm’s programmes reached more than seven million kids aged two to eight and garnered more than 50 million views through streaming video.

Daniel Tiger’s Neighbourhood accounts for nearly 500 million video streams per year, and its mobile apps have been downloaded more than two million times.

Related

CPLG rebrands

Entertainment and sports licensing agency unveils new company branding for all seven of its territories.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.