Coolabi Group has appointed The Fusion Agency as its licensing and merchandising agent for Clangers in Australia and New Zealand.
Clangers launches on CBeebies in Australia later this month and on Australian national broadcaster ABC network in early 2016.
The Fusion Agency will represent Clangers in Australia and New Zealand for the purpose of establishing licensing, merchandising and promotional programmes for this pre-school property.
"We are absolutely delighted by Clangers and believe in its positive messaging for pre-schoolers," said Gail Mitchell, managing director, The Fusion Agency.
"We are looking forward to working with Coolabi to build Clangers as a strong pre-school brand in Australia and New Zealand.”
In addition, Coolabi Group has signed a deal with Big Balloon in Australia, who will launch a range of plush and plastic toys developed by master toy partner in the UK, Character Options.
“We are excited to welcome Clangers into our stable of pre-school properties," said Chris Loverso, director, sales and marketing, Big Balloon.
"Clangers has the best entertainment platform in ABC for kids, and this will help introduce Clangers to the Australian market.
"We look forward to working closely with the Coolabi team to build Clangers into a long-term brand in Australia.”
Valerie Fry, director of licensing at Coolabi added: “The anticipation for the new series of Clangers exists on a global level and we are very proud to announce a new agency appointment and licensing deal for Clangers in Australia.
"We were incredibly impressed by both The Fusion Agency and Big Balloon's reputation and experience in the territory, and are looking forward to working with them to develop the line-up of products to support the show.”