Two products from Rainbow Designs' The Gruffalo collection stole the show at a recent Lakeland press event.
The firm showcased The Gruffalo Woodland Magnifier and The Gruffalo Dominoes at the annual show, which saw over 200 members of the press attend from home and food magazines, websites and national newspapers.
Lakeland selected products from its different departments: kitchenware, seasonal, solutions and food. Buyers were on hand to promote the items and explains why they thought they were particularly exciting.
"The products featured in the show were selected because we felt they stood out as the most individual or attractive in that range," said Lyndsey Baker, seasonal buyer at Lakeland. "The Gruffalo is a household name and Rainbow's new products fit perfectly with our ethos of offering exciting and unusual gifts.
"The products looked fantastic in-situ and they received a great response from the press."
Anthony Temple, MD at Rainbow Designs, added: "It's great to see some of our products from The Gruffalo collection receive such fantastic exposure at Lakeland's press show, and we are delighted that they were selected.
"We hope the event will generate a real buzz around the range and some exciting coverage in the coming months."