The Hive surpasses 10 million views on YouTube - Licensing.biz

The Hive surpasses 10 million views on YouTube

Global popularity of pre-school animation boosts licensed products range; New line to launch in Australia.
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Popular pre-school animation The Hive has passed a major internet milestone, reaching over ten million views on YouTube.

Produced by Monumental Productions, Lupus Films and DQ Entertainment, the show follows the adventures of Buzzbee and Rubee.

In addition to its YouTube success, the show has enjoyed global popularity through its television broadcast.

Aired on ABC2 in Australia, The Hive proves to consistently be one of the territory's highest rating kids shows. Meanwhile, The Walt Disney Company EMEA broadcasts the show in over 150 countries and recently launched on Disney Jr in the US.

The animation's popularity has helped licensing agent Space Enterprises attract a growing portfolio of partners including Mookie Toys, EMI Publishing, Blues Clothing, Jupiter Toys, Ravensburger, Kurio and LeapFrog.

A full range of licensed products will also be released throughout the year in Australia, including playsets, plush and a master toy line backed by full TV support.

Space director of licensing, Mark Hurry, said: "Ten million views on YouTube is a fantastic achievement and ample proof of just how popular The Hive is.

"In fact audiences are growing across all platforms and this is being reflected in the continued growth of the licensing programme."

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