15-year licensing industry veteran, Keith Pashley has revealed his new freelance venture: The Keith Pashley Project.
Most recently European marketing manager at the Copyrights Group (a division of Chorion), Pashley has been responsible for the marketing and development of some of the biggest classic brands in the business, including Peter Rabbit and Paddington Bear, taking a high profile role in the latter's 50th birthday celebrations last year.
"I have had tremendous fun over the course of my career and working for both Copyrights and Chorion was an amazing experience," said Pashley. "I just felt the time had come to go it alone, to work on some of the many ideas I've accumulated and am really looking forward to working with a diverse range of people and companies across the industry."
Chorion has already appointed the firm on an interim basis to manage a number of its core brands. In addition, Pashley will also be working with Max Publishing to help develop coverage and reporting of sports licensing.
"It has been a privilege to work for Chorion and so many other top companies over the years and I have built up a wealth of experience along the way," Pashley continued. "I am now looking forward to using my expertise and experience of so many international properties to help people across the industry and, judging by the past couple of weeks, when my feet have hardly touched the ground, it's looking good for The Keith Pashley Project."