The Licensing Event postponed

Would-be challenger to Licensing International dropped for 2010 due to 'economic conditions'.
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The trade show which was looking to bring the licensing industry back to New York in 2010 has been postponed.

Trade Show Events was hoping to stage The Licensing Event at the Jacob Javits Convention Center in New York - the former home of Advanstar's Licensing International until its successful move to Las Vegas this year - in April next year.

However, an email update from show director Linda Cohen said that, after consultation with the industry and retail, it was decided that an event in 2010 would not work.

"In speaking with many of you since June (as well as many, many retailers) - it has become clear that as a result of the terrible economic conditions over the last year, an event in 2010 will not work for many of you or for the retailing community," said Cohen. "We have decided in the best interest of the industry to postpone The Licensing Event, until the effects of the current recession have definitively started to lift.

"When we re-launch the event, rest assured, we have listened and learned from so many of you and look forward to producing the perfect event in New York, at just the right time. We wanted to make sure that we let you know as soon as the decision had been made to postpone the event, so that each and every company could be planning properly as you head into fourth quarter budgeting."

Back in May, Trade Show Events had claimed that over 100 booths had been reserved for the show, and it was confident of being able to create an event that fit the licensing industry's needs.



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